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When
you decide to sell, Where should you start?
When
you decide to sell, the first thing to do is investigate
the local housing market to see how similar homes
are priced in your neighborhood. Many newspapers
also list the selling prices and asking prices
of recent sales, plus how long the homes were
on the market. Note the prices for your neighborhood
during the last month or so. And check how sales
were running, say, a year ago, so you get an idea
of whether the market is heating up, cooling down,
or staying put. This exercise should give you
a sense of what your home is worth.
You
may decide that you can sell your home without
an agent. It's an attractive thought, since you
would save the six percent of the selling price
that a broker typically collects. But balance
that against the work involved in advertising
a home and being available at all hours to show
it.
If
you do decide to work through an agent, ask for
referrals from friends or check the Net and local
newspapers for advertisements. Don't simply accept
any recommendation. Make an appointment with an
agent and interview him or her for the job.
For
help in this process, you might check out Leebrewer.com
for a list of questions to ask the agent. You
want to be sure he or she is experienced at selling
homes like yours, in your area, and is willing
to go out and market your home to prospective
buyers. Ask to see advertisements the agent has
placed on the Net and in print. Evaluate the person
as though you were a buyer: Is he or she attractive
and personable? Does he say the right things to
make you want to see the home? Also, since the
agent will likely be able to advise you on a selling
price, how well does his or her price jibe with
the homework you did on your own? Don't be fooled
by an agent who is merely flattering you with
an inflated price. Go by what you already know
about your home and the current housing market.
Once
you find an agent you like, you have to formally
sign a listing agreement. This is like a contract,
laying out the specifics of your arrangement,
including how long you will let the agent represent
your home and what the compensation will be. Many
agents prefer an exclusive listing, meaning you
agree to pay a commission regardless of whether
the agent is actually responsible for finding
the seller. You should commit for no longer than
three months (one month, in a hot market). In
case you find the agent lacking in enthusiasm,
you don't want to be locked into a bad situation.
When
you discuss the listing agreement, discuss other
issues as well. For instance, if there are certain
times when you want the house off-limits for walk-through,
let the agent know. Also, consider negotiating
the commission. If your house is expensive, an
agent might not flinch if you suggest four or
five percent instead of the usual six. Conversely,
if you know it's a buyer's market, consider offering
the incentive of a higher commission if the agent
can land you a sale within five percent of your
asking price.
After
you've signed a listing agreement, give your lawyer
a call to notify him that you're selling your
home and will need him to review bids and contracts
sometime in the next few months. If your lawyer
is not familiar with real estate contracts, then
find one who is.
Next,
you need to spruce up your home. Take an objective
look at it: Is it cluttered? A little worn and
tired? Consider a new paint job. Tidy up. Move
unneeded furniture into the attic, basement or
rented storage. Mow the lawn. Plant flowers, if
it's the right season. And so forth. These seemingly
insignificant details can add many thousands of
dollars to your eventual sales price.
Speaking
of which, you'll need to settle on an asking price.
In doing so, forget what you originally paid for
the house, how much you've spent on renovations
or remodeling, and even how much money you need
to move on to your next home. When it comes to
pricing your property, the only yardstick that
matters is what comparable homes are selling for
in your neighborhood now -- which may be more,
or less, than you sank into it.
Your
Net research (see above) will already have given
you a good idea of how the market is going. Your
agent can also dig up comparable sales, and discuss
key elements that make the homes similar to yours.
For instance, if you have four bathrooms, you
should see how sales for four-bath homes have
gone. Also note how long the homes were on the
market. If you're in a seller's market, with homes
moving in a week or two, think about adding a
premium to the asking price. But be careful: The
critical selling time is within the first month
after your home hits the market. If the price
is too high, you'll turn off potential buyers
and agents and then have a hard time attracting
them back, even if you lower your sights later.
Try
not to be there when the agent actually shows
your home to potential buyers, by the way. You
may inadvertently volunteer information that the
buyer can use to negotiate a lower price. For
instance, if you mention that you've lived in
the home for 20 years, the buyer may figure you
won't fight as hard if he makes a lowball bid
than if you had recently bought the property at
an inflated price.
When
you receive a bid, consult your agent to figure
out how to respond. If it's within five percent
of your asking price, then counteroffer two or
three percent less than you're asking and tell
the prospective buyer that if that's acceptable,
you have a deal. However, if the bid comes in
at a discount of 10 percent or even more, then
decide with your agent if you will entertain the
bid or deny it and move on. You can also throw
in furnishings or appliances to make your price
more palatable.
Make
sure your lawyer reviews the contingency clauses
included with the bid. Do not agree to a clause
that states that the deal goes through only if
the buyer is able to sell his own home. Also make
sure that all the buyer's contingencies are restricted
within specific amounts of time. For instance,
if the deal is contingent upon the home passing
an inspection, then the inspection must occur
within a week to 10 days of an accepted bid. The
same is true of the closing date: Make the buyer
commit to a reasonable date, usually 45 to 60
days from acceptance.
The
best part of selling your home is that on closing
day, your only responsibility is to show up with
the keys. You may have to write the buyer a few
checks to settle shared payments. For instance,
if you've prepaid the property tax for the entire
year, but are selling after just six months, then
the buyer must reimburse you for the difference,
or vice versa. When you receive the check for
the agreed-upon sales price, you then write a
check to your lender to cover the outstanding
principal on your mortgage. Hand over the deed
and keys and you're done!
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